Even as broadband Internet adoption heads past the 70% mark for most developed countries, ensuring buffering-free access to video content can still be a challenge. Unlike traditional broadcast TV, IP delivery is more complex, especially as users demand access through a wider range for smart devices. As traditional pay-TV operators start to compete on both price and content depth against new OTT rivals, exploring new and efficient ways to cost effectively deliver content is key to success for both camps. Our expert CM|IP Panel will examine the current market, look at what trends are emerging from the consumer side and discuss the strength and weaknesses of legacy and emerging technologies including 5G. It will also look at what the future holds in terms of advanced content distribution strategies.