ATSC-3 is just not an audio-video broadcast pipe, it opens the doors to very powerful data applications that can cost-effectively deliver information to a vast number of end devices. With its OTA/OTT design, ATSC-3 opens an amazing array of new opportunities and viewer interactive potential. igolgi’s iLux platform offers exceptional quality audio-video processing for broadcast delivery of content. In addition, the platform integrates data ingest and packaging capabilities for a variety of data applications such as software updates, educational content, emergency services, distribution, and much more. Easy to set up and monitor, the iLux split architecture offers a variety of hardware and software configurations to allow for flexible deployment models.