Like most video consumed today, live sports is available as a streaming app that runs on any device and offers a modern user experience. Sports rights still have to be enforced in this “watch anywhere” environment, and require more sophisticated rules than the dreaded blackouts of legacy cable television.
ANSI/SCTE 224 or ESNI (Event Scheduling and Notification Interface), defines an interface for programmers to distribute rich schedules and content policies to affiliates or distribution platforms. Applied to regional sports, SCTE-224 can be used to define linear channel variants intended to specific audiences.
A streaming video platform can then exploit the SCTE-224 data to create and deliver the correct linear content to viewers.
This presentation will explain how SCTE-224 and the creation of channel variants was implemented for the Bally Sports services using a single programming workflow for IP, Satellite and OTT delivery.
We will also cover how server-side ad insertion is combined with channel variants delivery to provide regionalization plus monetization at scale for one of the biggest sports streaming platforms in production today.