Using Real-Time Data to Drive Engagement and Build Community

When:

Sunday, April 24 | 11:15 AM - 11:35 AM

Where:

W311-W313
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In this session we discuss LiveOps techniques developed by the gaming (video game) industry when it was faced with similar challenges of audience fragmentation and personalization, and how those techniques can be selectively applied to streaming media. We also discuss and review the ecosystem of partnerships, the relevant standards and implementation models, the key objectives and tracking metrics, and the potential future horizons of possibility if we collectively embrace the opportunity.


A Sub-Session Under:

OTT 1: Emerging Developments

Speakers

Simon Crownshaw
Media and Entertainment Strategy Director
Microsoft
Brady Woods
Director of Cloud Product Strategy, Gaming
Microsoft

Hot Topics:
Streaming & OTT
Session Type:
Paper Presentation