The Covid Pandemic was an unexpected catalyst that pushed the M&E industry even further into the Cloud. At the same time, M&E workflows have been under tremendous pressure to offer instant access, sharing and archiving of media. To address the difficulties of this shift from on-premises to the cloud, new workflows must support a hybrid cloud data management model that unifies and simplifies content access and storage across on-premises and cloud using a single global namespace, seamlessly and without disruption. Doing so integrates public cloud services into a workflow with easy digital data movement capability, allowing media and entertainment organizations to leverage existing on-premises applications and native cloud services, regardless of where the data is physically stored.
Architecting these workflows with distributed multi-cloud data management tools provides universal accessibility of content and an ability to put digital assets where they need to go for the most effective, agile and productive workflows, while limiting egress charges and content vulnerability.
The ideal workflows are those that are cloud agnostic, easily moving content to and between cloud providers as well as on-premises storage to avoid vendor lock-in. With synchronization across cloud(s) and existing on-premises storage, this method employs a configurable policy engine that directs all data using a central point of management, making the assets accessible from any location and secure for long-term preservation and disaster recovery.
In addition, modern M&E workflows should consider the integration of on-prem Glacier* repositories which deliver substantial cost savings, data protection and infinite scalability. Organizations that integrate on-premises disk and ultra-cost-efficient tape with cloud services using lifecycle policies that determine where objects are stored and the length of time they are stored, will find that their workflows are more responsive, competitive and cost effective. In fact, an on-prem Glacier tier on disk, can provide cold storage that can be accessed in seconds instead of hours.
Moreover, with the increase in ransomware attacks across the globe, modern M&E workflows must incorporate ways to protect valuable content and enable rapid recovery should an attack occur. Key factors that should be considered in a modern M&E workflow to ensure ransomware resiliency include:
- Data that can be encrypted, single key per object, locked to an account
- Database encryption, metadata, object names and locations
- Endpoints hidden behind firewalls
- Object locking for ransomware protection
- Self-Healing and versioning for data corruption/malicious protection
- Multi-site content storage options for physical security
- Glacier to automated tape to provide air gap protection
Ultimately, modern M&E workflows should include the ability to integrate and manage any combination of on-premises and cloud services with unlimited capacity, throughput, object count, user count and site count to deliver the flexibility, speed, and protection necessary to create, share, deliver and monetize content in today’s competitive broadcast landscape.
*Glacier is a registered trademark of Amazon® Technologies, Inc.