A TikTok Tale: Entertainment That Connects


Tuesday, April 26 | 9:00 AM - 10:00 AM


N4 - Main Stage
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In just a few short years, TikTok, the leading short-form video platform has brought the world together and forever changed the way we experience entertainment. Carly Zipp, Global Head of B2B Marketing at TikTok, will share with NAB's Jonathan Toomey live on the main stage, the story behind this cultural reset, delve into how TikTok was engineered to entertain, how it captured the world's imagination, and how it transcended social media to reshape the way that people experience content and connection. Carly will also share tips for NAB's members how to take up primetime slots in this new world and connect with their audiences on a deeper level. 
You don't want to miss this engaging Q&A from Carly Zipp, a seasoned marketing and communications professional with over 15 years of experience across tech, advertising, entertainment and sports. Carly is passionate about storytelling and creating impact for brands. Attendees will walk away from this presentation with a deeper understanding of TikTok's cultural significance and how the future of entertainment will connect us all. 


Carly Zipp
Global Head of B2B Marketing


Jonathan Toomey
VP, Content Design & Development
National Association of Broadcasters

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Session Type:
Fireside Chat Keynote
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