Buckle up for a road trip through the in-vehicle infotainment technologies of today and tomorrow. Join fellow broadcasters and automotive industry experts for fast-paced presentations and conversations detailing the latest technologies coming to vehicles. What consumer demands are pushing innovation? What dashboard puzzles are automakers looking to solve? How are broadcast + OTT services being deployed? How are broadcasters working with OEMs to keep radio front and center in dashboards? What’s the on ramp for these emerging technologies and what unique opportunities does this all afford broadcasters? Station managers and executives, take the fast lane to this session for answers!
Presentation: OTA Updates at One-Millionth the Cost - No car comes off an assembly line without multiple large and small electronic control units (ECUs) that often require frequent software updates. More and more of those ECU’s use Over the Air (OTA) data updates, at exorbitant rates, from existing mobile networks. ATSC 3.0 will auto manufacturers and fleet managers the ability to update a million vehicles and one-millionth the cost (while watching TV in the backseat at 70 miles per hour). Kerry Oslund shares 16 months of secrets from the Motown 3.0 Test Track.