As legal sports betting continues its rapid expansion, the next level of fan engagement will be driven by businesses that can leverage data and analytics to further enhance the audience experience. We’ve already seen movement in this direction with the integration of on-screen sports betting data and introduction of data channels focused exclusively on sports betting.
And, while the holy grail of a single screen experience may still be on the horizon (although it may not be far out), the industry is making great strides toward the more immediate goal of providing a frictionless experience that keeps consumers more engaged for rights holders--whose investment in these rights have skyrocketed in recent years.
Panel attendees will learn:
- How integrated sports betting will drive the next level of fan engagement
- How data and analytics will facilitate this evolution
- What tech challenges, including lack of geo-filtering capabilities and latency issues, threaten to slow this evolution and how they will be overcome
- What the path to a single screen experience will look like and who will lead the charge