It's Not TV, It's Data Driven TV


Tuesday, April 26 | 10:30 AM - 11:00 AM


N5728 - Capitalize Experiential Zone
Info Alert

Create or Log in to My Show Planner to see Videos and Resources.




Log in to your planner to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

Having a first party data strategy in today’s cookieless world is on the top of every major marketers list as they navigate privacy concerns and regulatory laws with buying online media. Using online video opportunities, we’ll have an exciting conversation with Alpha Precision Media and their agency partner, Solve Innovation Group,  around the unique inventory and outcomes that can be measured and achieved for affordable, incremental reach with media dollars. We’ll discuss how to focus on leveraging shopping behaviors, lifestyle information, videos views and demographic data to build custom audiences which help target a more motivated audience in OTT (and CTV) platforms across a variety of devices.


Tammy Johnson
SVP, Revenue
Alpha Precision Media
Melvin Wilson
Board Member / Advisor
Solve Innovation Group

Session Partners and Sponsors


Session Type:
Education Partner: