It's Not TV, It's Data Driven TV

The Show Floor

Advertising, Data & Analytics, Intelligent Content, AI, and Machine Learning, Panel, StoryTech, Exhibits Pass (All-Badge Access), Capitalize Inspiration Zone

When:

Tuesday, April 26 | 10:30 AM - 11:00 AM

Where:

N5728 - Capitalize Experiential Zone

Open To:

Exhibits Pass (All-Badge Access)

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Having a first party data strategy in today’s cookieless world is on the top of every major marketers list as they navigate privacy concerns and regulatory laws with buying online media. Using online video opportunities, we’ll have an exciting conversation with Alpha Precision Media and their agency partner, Solve Innovation Group, around the unique inventory and outcomes that can be measured and achieved for affordable, incremental reach with media dollars. We’ll discuss how to focus on leveraging shopping behaviors, lifestyle information, videos views and demographic data to build custom audiences which help target a more motivated audience in OTT (and CTV) platforms across a variety of devices.

Speakers

Tammy Johnson

SVP, Revenue

Alpha Precision Media

Melvin Wilson

Board Member / Advisor

Solve Innovation Group

Session Partners and Sponsors

StoryTech

StoryTech

Hot Topics:

Advertising • Data & Analytics • Intelligent Content, AI, and Machine Learning

Session Type:

Panel

Education Partner:

StoryTech

Experiential Zone:

Capitalize Inspiration Zone