The Future is Now: Telling Creative Stories with Technology on The Weather Channel


Tuesday, April 26 | 1:55 PM - 2:55 PM


Info Alert

Create or Log in to My Show Planner to see Videos and Resources.




Log in to your planner to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

It’s America’s #1 WEATHER AND climate news network, and as THE WEATHER CHANNEL celebrates its 40th anniversary, the technology team behind THE MOST TRUSTED TV NEWS BRAND out there is making understanding complex science very easy. Join Meteorologist Jim Cantore, and colleagues, from THE WEATHER CHANNEL as they showcase IMMERSIVE MIXED REALITY, their proprietary system that takes climate science and adds a touch of Hollywood blockbuster magic to help tell a very realistic and engaging story about what happens in major weather AND CLIMATE events. 

Joined by owner Byron Allen, Founder, Chairman & CEO of parent company ALLEN MEDIA GROUP, this powerful NAB creative technology panel session will entertain, inform and inspire as THE WEATHER CHANNEL team GIVES give an overview of how they attack and explain the environment that touches all of us. ON THE EVE OF THE COMPANY'S 40TH ANNIVERSARY, THE WEATHER CHANNEL IS Raising the bar for the industry, and celebrating the exciting things to come from through the NAB. The future is NOW, and THE WEATHER CHANNEL is helping lead that innovation.


Byron Allen
Founder, Chairman, and Chief Executive Officer
Allen Media Group & Entertainment Studios
Jim Cantore
On-Camera Meteorologist
The Weather Channel
Mike Chesterfield
Senior Director, Weather Presentation
The Weather Channel
Tom O'Brien
President and Executive Vice President
Weather Group and Allen Media Group
Michael Potts
Vice President, Design
The Weather Group


Nora Zimmett
President, News and Original Series
The Weather Group


April Carty-Sipp
Executive Vice President, Industry Affairs
National Association of Broadcasters

Session Type:
Case Study
Show Highlights:
Conference & Program Tracks:
Create Conference Track