It’s America’s #1 WEATHER AND climate news network, and as THE WEATHER CHANNEL celebrates its 40th anniversary, the technology team behind THE MOST TRUSTED TV NEWS BRAND out there is making understanding complex science very easy. Join Meteorologist Jim Cantore, and colleagues, from THE WEATHER CHANNEL as they showcase IMMERSIVE MIXED REALITY, their proprietary system that takes climate science and adds a touch of Hollywood blockbuster magic to help tell a very realistic and engaging story about what happens in major weather AND CLIMATE events.
Joined by owner Byron Allen, Founder, Chairman & CEO of parent company ALLEN MEDIA GROUP, this powerful NAB creative technology panel session will entertain, inform and inspire as THE WEATHER CHANNEL team GIVES give an overview of how they attack and explain the environment that touches all of us. ON THE EVE OF THE COMPANY'S 40TH ANNIVERSARY, THE WEATHER CHANNEL IS Raising the bar for the industry, and celebrating the exciting things to come from through the NAB. The future is NOW, and THE WEATHER CHANNEL is helping lead that innovation.