From Sports Operation to Sports Media Powerhouse


Wednesday, April 27 | 11:30 AM - 12:00 PM


W6428 - Connect Experiential Zone
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Taking control of high-value content is a growing trend among sports brands. Several high-profile leagues have upped their media game and are removing intermediaries to have more autonomy and dexterity when it comes to monetizing game/match content. And this trend is not just limited to leagues. It also includes federations, clubs and teams. With full control of game content and historical archives, these sports brands can customize and deliver content experiences that deepen engagement and loyalty with existing fans while reaching new audiences. 

This presentation will highlight how brands like the National Rugby League, the Ligue de Football Professionnel, Arsenal Football Club and the Australian Football League have leveraged technology to take control of their content, innovate their media programs and increase revenues. Topics covered include:

  • Monetization of archives
  • Production efficiencies
  • Automated distribution to multiple platforms 
  • Rights management
  • Increasing fan engagement
  • Increasing productivity with lean teams

This presentation is aimed at sports, teams, leagues, federations and clubs looking to increase fan engagement, enhance and scale their video strategy, increase efficiency, and will address technical challenges with production and distribution. Any sports brand that has a valuable media catalog and wants to increase their audience reach, enhance their brand awareness, and more will benefit from this presentation. 


Patricio Cummins
General Manager, APAC

Experiential Zone:
Connect Inspiration Zone