Strategies and the Move Away from Cookies and Third-party Identifiers

When:

Monday, April 25 | 1:45 PM - 2:15 PM

Where:

W6428 - Connect Experiential Zone
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With the changing privacy landscape and the move away from cookies and third-party identifiers, broadcasters must transform their digital business and enhance their first-party data initiatives across digital platforms. This session explores the background, challenges, and opportunities for developing effective first-party data strategies.


Speakers

Gordon Edall
Co-Founder & CRO, Sophi.io
The Globe and Mail
Michael Newman
Director of Transformation
Graham Media Group
William Tacy
SVP Strategy & Data
Nexstar Digital

Moderators

Alison Neplokh
Vice President, Innovation and Strategy
NAB

Education Partner:
NAB PILOT
Experiential Zone:
Connect Inspiration Zone