Strategies and the Move Away from Cookies and Third-party Identifiers

The Show Floor

Broadcast Technologies, Web 3.0, Blockchain and NFTs, NAB PILOT, Exhibits Pass (All-Badge Access), Connect Inspiration Zone

When:

Monday, April 25 | 1:45 PM - 2:15 PM

Where:

W6428 - Connect Experiential Zone

Open To:

Exhibits Pass (All-Badge Access)

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With the changing privacy landscape and the move away from cookies and third-party identifiers, broadcasters must transform their digital business and enhance their first-party data initiatives across digital platforms. This session explores the background, challenges, and opportunities for developing effective first-party data strategies.

Speakers

Gordon Edall

Co-Founder & CRO, Sophi.io

The Globe and Mail

Michael Newman

Director of Transformation

Graham Media Group

William Tacy

SVP Strategy & Data

Nexstar Digital

Moderators

Alison Neplokh

Vice President, Innovation and Strategy

NAB

Hot Topics:

Broadcast Technologies • Web 3.0, Blockchain and NFTs

Education Partner:

NAB PILOT

Experiential Zone:

Connect Inspiration Zone