Bundling and Distribution Strategies for Growing Subscribers (Track A)

When:

Monday, April 25 | 10:15 AM - 11:15 AM

Where:

W311-W313
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From AVOD, SVOD and carrier-OTT partnerships, content owners have a lot of options in the market when it comes to video distribution and bundling strategies. This session will discuss factors including content and bundling strategy, (e.g., free trials, hybrid paid and ad-supported), billing and customer service, marketing, and product features (e.g., number of simultaneous streams). Hear what consumers want from OTT services, the pros and cons of bundling versus going direct-to-consumer, international distribution approaches, and what video services are doing to generate more subscribers and engagement.


Speakers

Archana Anand
Chief Business Officer
ZEE5 Global
Sean Gupta
SVP, Streaming Strategy
Paramount+ and Pluto TV
Grant Michaelson
VP, Business Affairs
Disney Branded Television
Shannon Snow
Head of Industry, Entertainment
Meta

Moderators

Jonathan Hurd
Partner
Altman Solon

Hot Topics:
Streaming & OTT
Session Type:
Panel
Education Partner:
Dan Rayburn