Live streaming differs quite a lot from video on demand when it comes to the video tech stack. The complexity differs and you don't get a second chance to deliver a flawless experience. How can live streaming differentiate from traditional live broadcast when it comes to interactivity and personalization? This session will discuss what viewers expectations are, the complexity of the video stack and the challenges in delivering high-quality video at scale. The session will also debate the needs and impact of low/ultra-latency streaming, and what content owners and broadcasters are doing to improve the live streaming experience.