How Red Bull Racing Leverages Data and Analytics To Deliver a Better Consumer Engagement (Track B)

When:

Monday, April 25 | 2:00 PM - 2:30 PM

Where:

W314-W316
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This session will highlight how Red Bull Racing, Premier League, Sail GP and other organizations leverage their data and analytics to provide fans with what they want to see and a more personalized experience. Learn how leagues and teams that are streaming matches, races and esports can provide a more exciting experience when coupled with the right data and insight. Hear about predicative analytics, statistics, power ranking and more that can open the door to greater fan engagement.


Speakers

Toby McAuliffe
VP
Oracle Sports

Hot Topics:
Streaming & OTT
Session Type:
Presentation
Education Partner:
Dan Rayburn