Challenges and Opportunities in Future Proofing Video Ad Monetization (Track B)

Streaming Summit

Streaming & OTT, Fireside Chat, Dan Rayburn, Streaming Summit Pass

When:

Monday, April 25 | 2:45 PM - 3:15 PM

Where:

W314-W316

Open To:

Streaming Summit Pass

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With the increase in video consumption, the connected consumer’s viewing expectation is also maturing, but their experience is still lagging. Proliferation of Connected TVs has introduced new complexities to video ad delivery, targeting and performance measurement / visibility. This session will discuss the need for optimizing the ad viewing experience and ad revenue optimization by enabling video streaming services efficiently use their audience data with their ad monetization solutions.

Speakers

Chris Hock

Head of BD and Strategy, M&E

Adobe

Dan Rayburn

Conference Chairman

Streaming Summit

Hot Topics:

Streaming & OTT

Session Type:

Education Partner:

Dan Rayburn