Challenges and Opportunities in Future Proofing Video Ad Monetization (Track B)

When:

Monday, April 25 | 2:45 PM - 3:15 PM

Where:

W314-W316
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With the increase in video consumption, the connected consumer’s viewing expectation is also maturing, but their experience is still lagging. Proliferation of Connected TVs has introduced new complexities to video ad delivery, targeting and performance measurement / visibility. This session will discuss the need for optimizing the ad viewing experience and ad revenue optimization by enabling video streaming services efficiently use their audience data with their ad monetization solutions.


Speakers

Chris Hock
Head of BD and Strategy, M&E
Adobe
Dan Rayburn
Conference Chairman
Streaming Summit

Hot Topics:
Streaming & OTT
Session Type:
Fireside Chat
Education Partner:
Dan Rayburn