Deployment Challenges and Opportunities With CTV Advertising at Scale (Track A)

When:

Monday, April 25 | 2:45 PM - 3:45 PM

Where:

W311-W313
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This session will explore key challenges and growth opportunities for CTV advertising and how new tools and working groups will help ensure its continued effectiveness for buyers. Learn how advertisers are working to measure CTV performance, what KPIs are most important, and how platforms are scaling campaigns effectively while maintaining safeguards to prevent fraud and deliver meaningful metrics. The panel will also discuss the campaign metrics, operational efficiency and what standards the industry can develop and maintain to ensure CTV's continued growth.


Speakers

Scott Ensign
VP, Strategy and Partnerships
Butler Till

Moderators

Kristine Lopez
Senior Product Manager
HUMAN Security (formerly White Ops)

Hot Topics:
Streaming & OTT
Session Type:
Panel
Education Partner:
Dan Rayburn