Live Sports Streaming: Recipe For Global Fan Following (Track A)

When:

Tuesday, April 26 | 10:15 AM - 11:15 AM

Where:

W311-W313
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Many sports leagues and clubs are launching their own streaming platforms, and penetrating some of the markets unreachable with conventional broadcasting channels. The panel will examine how some of the leagues and clubs have successfully built a fan base globally and offer best practices for subscriber acquisition, as well as the coordination of linear TV distribution with a league’s DTC OTT property. It will also discuss the use of data to personalize subscriber content choices to maximize revenue and trade tips for customer retention in a world of cluttered media choices.


Speakers

Fabio Gallo
Head of Product
LaLiga Tech
Riccardo Quaglia
Head of OTT and Partnership/Rights Manager
Italian basketball league (LNP)
Andy Wasef
Strategy & Business Innovation Lead, Next Gen
National Basketball Association (NBA)

Moderators

Rick Allen
CEO
ViewLift

Hot Topics:
Streaming & OTT
Session Type:
Panel
Education Partner:
Dan Rayburn