Digital giants have disrupted the media industry. Now more than ever, media and entertainment companies are embracing new ways to create and personalise content to enable a consistent experience across content, services, products, and the ecosystem. Success today means delivering the right content to the right person at the right time. Personalisation is changing the customer experience. Successful companies use the power of AI to turn data into real time insights to personalise content and transform experiences. Done right, personalisation goes beyond any single technology to focus on contextually relevant experiences that boost content monetisation and advertising revenues. Rethink the media value chain from content creation to consumption, offering consumers and brands differentiated, relevant and personalised experiences they can value and monetise.