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Successful subscriber retention in 2022 is technology-dependent. At base level, creating an open relationship with your subscribers requires integration with advanced customer care tools to automate as much problem-solving as you can. Next, actively fighting churn requires understanding of your customer, and predicting their behaviour, which is now achievable through machine learning models. Finally, to efficiently and consistently act on your subscriber insights, you need automated subscriber segmentation and marketing tools. Maximising your subscriber data and leveraging advanced technology is non-negotiable for retaining the video consumers of 2022.
