Demystifying Key OTT Trends: From Targeting Pirates To Targeting Audiences


Monday, April 25 | 12:20 PM - 12:40 PM


W11100 - CMIP Presentation Theater
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It’s undeniable that companies lose money to piracy. What might not be as black and white is the revenue that can be made from tapping into precise business insights that enhance viewing experiences. Tackling both with the right combination of intelligence and technology can be strong revenue drivers. Business insights enable content owners and service providers to build strategic, targeted experiences that lead to more engagement and viewership - reducing the desire for viewers to seek content elsewhere, including illegitimate pirated sites. This presentation will focus on the immense gains from tapping into the strong potential of business insights and intelligence.  


Maria Ingold
Vice President, Solution Engineering

Session Type:
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Conference & Program Tracks:
Connected Media IP (CMIP)

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