Breaking the Rules: How MotorTrend Programs its MotorTrend+ Streaming Service and Linear TV Network (Track B)

When:

Monday, April 25 | 12:00 PM - 12:30 PM

Where:

W314-W316
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The relationship between streaming and linear platforms continues to evolve with streaming services rethinking distribution window models, value propositions, viewing audiences, advertising experiences, and more. Learn how MotorTrend balances its own subscription streaming service, MotorTrend+, with its television network, MotorTrend TV, by reimagining the streaming industry’s early unspoken rules. MotorTrend is the largest automotive media company in the world, bringing together Discovery’s MotorTrend TV with its vast automotive digital, direct-to-consumer, social, and live events portfolio. 


Speakers

Dan Rayburn
Conference Chairman
Streaming Summit
Alex Wellen
Global President and General Manager
MotorTrend Group

Hot Topics:
Streaming & OTT
Session Type:
Fireside Chat
Education Partner:
Dan Rayburn