Strategies for Discovery, Personalization and User Engagement (Track A)

Streaming Summit

Streaming & OTT, Panel, Dan Rayburn, Streaming Summit Pass

When:

Tuesday, April 26 | 1:30 PM - 2:30 PM

Where:

W311-W313

Open To:

Streaming Summit Pass

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With so many video choices in the market, streaming services are focused on doing everything possible to keep viewers engaged with a better personalized experience. This session will discuss some of the best practices for making content easier to discovery and consume, while also doing better content targeting. Learn about the data and analytics that drives decision making, what types of personalization consumers are looking for, how streaming services are looking to makes the experience better and what type of methodology and measurement should be used when it comes to engagement and retention.

Speakers

Kamran Lotfi

VP, Product Management

Gracenote

Todd Oberstein

Head of Consumer Content Strategy

Verizon

Enrique Olives

Product Marketing Director, Media & Entertainment

Salesforce

Jason Williams

Head of Product Design and UX

Plex

Moderators

Alesandra Madurowicz

Alesandra Madurowicz

Streaming Video Executive, Media and Sports

Oracle

Hot Topics:

Streaming & OTT

Session Type:

Panel

Education Partner:

Dan Rayburn