Strategies for Discovery, Personalization and User Engagement (Track A)

When:

Tuesday, April 26 | 1:30 PM - 2:30 PM

Where:

W311-W313
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With so many video choices in the market, streaming services are focused on doing everything possible to keep viewers engaged with a better personalized experience. This session will discuss some of the best practices for making content easier to discovery and consume, while also doing better content targeting. Learn about the data and analytics that drives decision making, what types of personalization consumers are looking for, how streaming services are looking to makes the experience better and what type of methodology and measurement should be used when it comes to engagement and retention. 


Speakers

Kamran Lotfi
VP, Product Management
Gracenote
Todd Oberstein
Head of Consumer Content Strategy
Verizon
Enrique Olives
Product Marketing Director, Media & Entertainment
Salesforce
Jason Williams
Head of Product Design and UX
Plex

Moderators

Alesandra Madurowicz
Streaming Video Executive, Media and Sports
Oracle

Hot Topics:
Streaming & OTT
Session Type:
Panel
Education Partner:
Dan Rayburn