The Importance of Creating a Linear-Like Advertising Experience for Connected TV


Sunday, April 24 | 1:00 PM - 1:30 PM


N5728 - Capitalize Experiential Zone
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With the rapid growth of streaming, media companies are eager to maximize ad revenue by selling campaigns across platforms to all audiences. Premium advertisements are often withheld from OTT monetization because addressable advertising does not have the quality and controls that advertisers have come to expect from linear TV. This session will discuss the challenges in addressable OTT cloud monetization and best practices to support premium advertising.


Brad Herman
Senior Vice President, Product Management, Ad Tech
Imagine Communications
Al Lustgarten
Senior Vice President, Technology & Information Services
Hearst Television

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