Zipp, Carly

Zipp, Carly

Global Head of B2B Marketing at TikTok

As Head of Global B2B Marketing at TikTok, Carly Zipp oversees five important pillars to communicate TikTok's mission externally:

  • Owned & Operated Global Events
  • Marketing Communications across paid and shared media, the business website, and a Center of Excellence
  • Brand Safety & Industry Relations
  • Content Strategy & Internal Marketing Communications
  • Language Management Center: translation, transcreation, and localization

Previously, as the Vice President of Communications, Sponsorships, & Events at OUTFRONT Media, Carly led all internal and external communications for the leading out-of-home media company. She created and executed OUTFRONT's press strategy, supervised national events and sponsorships, and managed community service initiatives. As the spokesperson for the company, she oversaw ad policy and regularly liaised with media and clients. Before OUTFRONT, Zipp was managing communications at XO Group where she was responsible for all communications initiatives for the company's brands. 

Carly began her career as a Publicist for Time Inc. Lifestyle Group and went on to become a Senior Publicist at BET and Centric Networks, where she implemented corporate communications plans and red carpet events for the networks. Carly regularly speaks at industry events including Advertising Week, American Marketing Association, Brand Innovators, and more. She is a graduate of Vanderbilt University and currently lives in Manhattan with her husband Jordan, and two children, Brayden and Sophie.

Sessions
A TikTok Tale: Entertainment That Connects
Tuesday, April 26 9:00 AM - 10:00 AM