Rohrbaugh, Lesley

Rohrbaugh, Lesley

Director, Market Research at Consumer Technology Association

Lesley Rohrbaugh is Director of Market Research at Consumer Technology Association (CTA). Lesley is responsible for leading, coordinating and executing aspects of consumer, B2B and strategic research programs (international and domestic) across all technology categories at CTA, as well as developing overall research strategy and project planning. Lesley has led research teams for several major corporate and non-profit brands, is a frequent speaker and keynote at many industry events, and was recently on the board for the Mid-Atlantic Chapter of the Insights Association. Lesley holds degrees in psychology, sociology and behavioral statistics from Virginia Tech.

Sessions
A GPS Session for Your Station’s Car Radio Strategy
Sunday, April 24 1:55 PM - 2:55 PM