Gordon Edall is Co-Founder and Chief Revenue Officer at Sophi.io. His work commercializing Sophi for content-focused enterprises has led the AI-powered automation, optimization and prediction engine to win awards from Digiday, INMA and WAN-IFRA, among others. Sophi is used by customers on 4 continents. Prior to this, he was the Managing Director of The Globe and Mail’s innovation lab, Lab351. The lab focused on user experience and Machine Learning, leading to the creation of Sophi as a commercial entity. Gordon has also worked in the data science group at The Globe and Mail and managed the build out of an advanced analytic stack including the predictive modeling and recommendation systems the company relies on today. Earlier in his career, he was a journalist and worked in the TV industry.
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