Book-Larsson, Bjorn

Book-Larsson, Bjorn

VP of Product, Avatar at Roblox

Bjorn Book-Larsson is the VP of Product, Avatar at Roblox, leading Roblox's technical and product strategy for Avatar and Identity initiatives, focused on appearances and expressiveness in the metaverse.

Prior to Roblox, Bjorn served as HTC’s VP of Product for the Virtual Reality software platform "Viveport" for the Vive Virtual Reality hardware. Prior to that, he spent 17 years in the game industry as a CTO, COO and CEO, where he, among other accomplishments, led the development of "All Points Bulletin: Reloaded," "Hawken" and other free-2-play PC, XBox and PS4 titles.

He was the technical founder of the first global skill games platform "SkillJam" used by hundreds of B2B partners including Microsoft, AOL, Virgin Games and Lycos, and he has built and managed technical and product teams in the US, Taiwan, England, Scotland, Turkey and India.

Bjorn holds a BS in Mathematical Sciences/Computer Science from the University of North Carolina at Chapel Hill and has also completed the Chief Technology Officer program at UC Berkeley's Haas School Business.

A Whole New World: Diving into the Metaverse
Tuesday, April 26 9:15 AM - 10:15 AM